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Green Ideas is a consulting firm that provides a unique perspective on performance driven building design, construction and operations that is unparalleled in the industry.

High-Performance Building Consultants

By analyzing your project requirements and through the use of cutting-edge technologies, we assist in the creation of a high-performance building. We identify and implement the most cost-effective and environmentally responsible building-science strategies.

Energy Analysis

Our energy efficiency mantra is simple…what is measured can be managed and improved. By benchmarking your energy consumption, we can help improve your bottom line.

Corporate Services

We are a client-centric organization committed to enhancing your image, position, and visibility in the transforming marketplace.

0LEED Certified Buildings
0thousand MWh of electricity Saved
0Million Gallons of Water Saved
0Thousand Megatons of Carbon Offset Equivalence


Green Ideas’ building science approach to improving the lifecycle performance of our client’s projects reverses the negative trends commonly associated with the design, construction and operation of buildings.

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Green Ideas has been a leader in the green building community since our principals founded the Arizona Chapter of the USGBC in 2002. Our commitment to high-performance building construction and operations practices has been recognized globally. Stay up to date with our current events:

Green Ideas Energy Modeling Services

September 19, 2019
What is Energy Modeling? Energy Modeling is a necessary tool that progressive design teams utilize to implement a building science approach to the design, construction and operation of high-performance buildings.  However, Energy Modeling is often used incorrectly or at the wrong time, hindering the overall value of the tool. Our Approach Differentiates Design Teams! At Green Ideas, we utilize an Energy Model to better equip design teams with data for more informed decision making throughout the design process.  We engage an iterative methodology to Energy Modeling for comparative analysis, which provides a true building science design approach for project teams. Our process engages advanced visualization workflows so we can keep pace with stringent design timelines and budgets. Ultimately, Green Ideas will positively enhance the lifecycle operating costs for building owners (refer to Image 1 for sample energy cost data). Bringing Value to Design Teams through Advanced Energy Modeling. We utilize our proprietary Energy Modeling software and process to create Energy Models that work! Our experience with Energy Modeling and high-performance building design allows us to interact with design professionals and offer value-added recommendations that will improve the energy performance of your building.   Typical Energy Modeling Questions from Design Teams: Question 1: When should I perform an Energy Model? Answer: Our proprietary approach allows you to engage Energy Modeling and Building Science analysis from day one. While all projects differ, the earlier you engage energy conversations in the design process the better. We have provided value to design teams as early as the programming phase. Iterative peak load analysis during programming and space layout can often times reap great benefits down the line! In short, the earlier and more often you perform Energy Modeling, the better! Question 2: Can Green Ideas Energy Modeling software share information with my Revit model? Answer: Yes! Our approach to Energy Modeling integrates with existing Building Information Modeling (BIM) workflows to enable expedited analysis and decision making. We can work with anything from a bar napkin sketch to a complex federated model (refer to Image 2 to see how an imported analysis model looks)! Question 3: How long does it take to get answers? What type of reporting can we expect? Answer: Our process for modeling and analysis has been created specifically to match the stringent nature and requirements of your design timeline. We aim to sync our deliverables with your project requirements in order to provide the most value. Our standard reporting method has been designed to help “tell the story” of design progression. We provide graphical results along with robust data reports so anyone on the team can understand the results (Image 3 is a sample of a schematic level summary report). Our goal is to seamlessly integrate with your project delivery approach to enhance your design services.  Need a quote!? Please complete our Energy Model Quote Request Form and we will respond within 24 hours. Contact us to learn more! We always want to work with innovative and progressive design teams! Let’s transform the built environment together!

Green Ideas Daylight & Passive Ventilation Modeling Services

September 19, 2019
What is Daylight Modeling? Daylight Modeling is the science of managing natural light within buildings to minimize the use of artificial lighting while increasing energy efficiency, reducing carbon emissions and positively affecting the performance, mood and well-being of building occupants. Predicting, designing and planning for the impact of daylighting in a space is often misunderstood. Daylight modeling removes the design mystery and reveals an accurate depiction of daylight in any building, at any given time. Our Approach Differentiates Design Teams! Green Ideas utilizes advanced Daylight Modeling techniques, utilizing multiple calculation methodologies, to assist design teams with accurate information and recommendations for making informed daylighting decisions throughout the design process (Image 2 shows how our use of adaptive radiosity calculation methods provides a much better depiction of real daylighting conditions; traditional single ray-trace/split flux methodologies alone can lead to oversized glazing schemes which effect glare and internal solar gains).  Our methodology includes consideration of building orientation, glazing placement and types, and interior surfaces, as well as space considerations in order to provide design teams with usable comparative analyses, providing a true building science design approach to daylighting.  Through our proprietary software and analysis process, Green Ideas positively enhances indoor environmental quality while reducing operating costs for building owners. Empowering Design Teams through 3D Visualization of Data! At Green Ideas, we empower design teams by leveraging building science and 3D Visualization of data! We’ve all heard the questions… but how many times have we explored the possible answers?   Typical Daylight Modeling Questions from Design Teams: Question: How can we better control natural daylighting? Is glare going to be an issue in our interior spaces? Answer: Our proprietary software and process will provide design teams with both numerical and graphical data to enhance the design from a daylighting perspective.  We will analyze your design for maximum daylighting benefits and reduced glare. (Image 3 is a sample study depicting lux levels across a floor plate to define where glare control measures are needed).     Question: What happens when we introduce clerestory windows in an atrium space? Can we successfully filter light to adjacent spaces? Is there an adequate amount of daylight introduced in order to reduce interior artificial lighting loads during operating hours? Answer: We can assist design teams throughout any phase of the design process. Our analysis has proven useful during the programming phase to identify floor plate depth constraints, volume height constraints and window-to-wall ratio breakpoints. Utilizing atrium spaces for daylighting is a great design approach but one that must be studied in order to take full advantage of the opportunities they may present (Image 4 depicts a daylighting study of north facing classrooms utilizing clerestory windows on the northern elevation and translucent transoms, below a soffit, facing a daylight atrium space on the south elevation of the classrooms. As this is a learning environment, glare is a major issue for both the teaching and learning processes). We were able to assist in the identification of glare against projector screens and whiteboards in order to enhance the space layout based

Green Ideas President Charlie Popeck, Keynote Speaker at Smart Growth Summit

September 18, 2019
Smart Growth Summit  Be a part of the solution! Charlie Popeck shared the stage with Phoenix Mayor Kate Gallego on Wednesday September 25, 2019 at the Burton Barr Library in Phoenix.  Charlie delivered his insights on smart growth and reviewed his experiences planning the ASU Novus Innovation Corridor project-a 330 acre development in the heart of Tempe, Arizona. The project is registered with the U.S. Green Building Council (USGBC) as a LEED for Neighborhood Development (LEED-ND) project.  Charlie discussed ASU’s unprecedented vision for a future-forward urban environment and how he has assisted Catellus Development with implementation of the LEED-ND program for the Novus Innovation Corridor. How we choose to develop Arizona today will affect future generations, how we do business, where we live, work, and play. With careful planning we can make Arizona’s future resilient while reducing environmental impact, saving money, and creating jobs.

Lunch + LEED – Getting the Most from Your Energy & Daylight Model

October 17, 2016
Green Ideas Principals Charlie Popeck & John Cribbs to Present at Okland Construction Green Ideas will headline the USGBC Arizona Chapter’s Lunch + LEED event on Wednesday, November 2, 2016. The seminar will be held at Okland Construction’s Office (1700 N. McClintock Drive, Tempe, AZ 85281) from 11:30am-1:00pm.   Presentation Title: “Getting the Most from Your Energy & Daylight Model” 3D Energy & Daylight Modeling is a necessary tool that progressive design teams utilize to implement a building science approach to the design, construction and operation of high-performance buildings. However, Energy Modeling is often used incorrectly or at the wrong time, hindering the overall value of the tool. Charlie Popeck and John Cribbs, Ph.D., will introduce an iterative approach to Energy Modeling that provides a true building science approach for project teams, while keeping pace with stringent design timelines and budgets. Ultimately, the presentation will highlight how an integrative Energy Modeling process will positively enhance the lifecycle operating costs for building owners. Learning Objectives: Identify Energy Modeling basics and why/when Energy Modeling should be performed Discover the current status of Energy Modeling software packages typically utilized in the marketplace Engage in case studies that compare different Energy Modeling software packages Understand how to apply Energy & Daylight Modeling to the new LEED v4 system Agenda: 11:30am – 12:00pm: Check-in 12:00pm – 1:00pm: Presentation and discussion   Registration: This presentation has been approved for 1 GBCI CE hour! Please visit the USGBC Arizona Eventbrite website to register. Feel free to contact us directly with any questions. We look forward to seeing you at the event! This entry was posted in Press  

Certified B Corporation

September 27, 2016
Green Ideas is Proud to be a Certified B Corporation   Green Ideas officially became a Certified B Corporation on September 26, 2016! We are now one of only ten Certified B Corps in the state of Arizona! B Corps are a new type of company that uses the power of business to solve social and environmental problems. Green Ideas was certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. We’ve evaluated how our practices impact our employees, our community, the environment, and our customers (it’s like LEED certification, but not just for a building). The performance standards are comprehensive and transparent. They measure a company’s impact on all its stakeholders (e.g. workers, suppliers, community, and the environment). Today, there are over 1,800 Certified B Corps around the globe, including Goodmans Interior Structures, 3Degrees Group Inc., and RNL Design. We are proud to join them in redefining success in business, so that one day everyone uses business as a force for good.  Why Become A Certified B Corporation: Lead a movement Differentiate from your competition and pretenders (no more greenwashing) Assist in passing legislation Attract investors Benchmark performance (create a culture of continuous improvement) Attract and engage talent Protect your corporate mission Partner with your peers Green Ideas is excited to join the B Corp community and participate in the movement! We believe B Corps are important because they inspire all businesses to compete not only to be the best in the world, but to be the best for the world. This entry was posted in Press  

Current Project Updates

Green Ideas is excited to showcase current project happenings and highlight our successful integration with cutting-edge owners, design teams, engineering consultants and contractors!


“We found out that the best Green Building Consultant… the one that people recommended most was Green Ideas.”

Rich Bowen
Rich Bowen, Northern Arizona University

“The thing that we really like about Green Ideas are the people.”

Mike Gausden
Mike Gausden, Hunt Construction Group

“Green Ideas can help you in a whole variety of ways that you are probably not even thinking about.”

Adam Goodman
Adam Goodman, Goodmans Interior Structures

“We are a leader in the home storage organization industry as it relates to green building thanks to Green Ideas.”

Bob Lesueur
Bob Lesueur, Classy Closets

“Our experiences with Green Ideas have been fantastic! We have worked with them on several projects over the last decade, and one of the things that really sticks out is their spirit of collaboration.”

Bryan Dunn
Bryan Dunn, Adolfson & Peterson Construction

Learning is Key

Green Ideas conducts educational seminars throughout the year. Click here to view seminar dates and locations.

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