Gaining and keeping mind share with building decision makers is the key to success. We assist you in this process by reviewing your market segment plan and providing feedback from your client’s point of view.
Green Ideas perspective as a “Voice of Customer” enables us to:
Target the building community using information channels that architects, engineers, construction professionals and owners (AECO) rely upon
Develop and deploy client surveys and facilitate focus groups to better understand the AECO community’s current views
Consider customer needs and wants, along with sustainable building project requirements as drivers for developing marketing materials
We create Partnering Programs that:
Leverage our extensive relationships within the design and construction community
Capitalize on our unique working relationships with owners and developers
Create bridges between building product manufacturers and their chosen target markets
We perform Competitive Analyses that:
Assess the strengths and weaknesses of your green product offering versus competitors
Provide insight on how to differentiate your product offering
Result in superior product positioning strategies
We provide an overall assessment of your current Market Plan to:
Leverage our unique perspective as the customer
Review your chosen target markets by segment, identifying all opportunities
Analyze your path-to-market based on available resources
Evaluate sales and marketing tools and programs for effectiveness based on the target audiences
Recommend improvements that will enhance the Internal Rate of Return (IRR) of your plan and your market share
