Green Marketing Programs

By most any measure, the U.S. Green Building Council's LEED program has been an extremely successful market transformation program.  In just its first four years, LEED has grown by over 1,000 percent in both registered and certified buildings.  Nearly 5% of all new commercial construction projects have registered to build to the LEED standard in that time!

Market Transformation can be a difficult and involved process.  How can an entirely new product or process be successfully introduced to a target market that doesn't understand the value or benefits?

The Principals at Green Ideas excel at developing and implementing Market Transformation programs.  We have experience in developing successful product- and service-based market transformation programs for both the building and energy industries.  Our knowledge of research, corporate strategy, product line management, training, marketing and sales provides us with the background needed to help organizations change markets. 

Please contact us or call us at 602.635.7925 to learn how we can help.