• Transforming the Built Environment

    Through sustainable building design, construction and operations
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Green Ideas is a consulting firm that provides a unique perspective on sustainable building design, construction and operations that is unparalleled in the industry.

High-Performance Building Consulting

By analyzing your project requirements and through the use of cutting-edge technologies, we assist in the creation of a high-performance building. We identify and implement the most cost-effective and environmentally responsible building-science strategies.

Energy Analysis

Our energy efficiency mantra is simple…what is measured can be managed and improved. By benchmarking your energy consumption, we can help improve your bottom line.

Corporate Services

We are a client-centric organization committed to enhancing your image, position, and visibility in the transforming marketplace.

0LEED Certified Buildings
0Billion MWh Saved
0Million Gallons of Water Saved
0Thousand Megatons of Carbon Offset Equivalence


Green Ideas’ building science approach to improving the lifecycle performance of our client’s projects reverses the negative trends commonly associated with the design, construction and operation of buildings.

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Green Ideas has been a leader in the green building community since our principals founded the Arizona Chapter of the USGBC in 2002. Our commitment to high-performance building construction and operations practices has been recognized globally. Stay up to date with our current events:

Green Ideas Energy Modeling Services

March 7, 2016
What is Energy Modeling? Energy Modeling is a necessary tool that progressive design teams utilize to implement a building science approach to the design, construction and operation of high-performance buildings.  However, Energy Modeling is often used incorrectly or at the wrong time, hindering the overall value of the tool. Our Approach Differentiates Design Teams! At Green Ideas, we utilize an Energy Model to better equip design teams with data for more informed decision making throughout the design process.  We engage an iterative methodology to Energy Modeling for comparative analysis, which provides a true building science design approach for project teams. Our process engages advanced visualization workflows so we can keep pace with stringent design timelines and budgets. Ultimately, Green Ideas will positively enhance the lifecycle operating costs for building owners (refer to Image 1 for sample energy cost data). Bringing Value to Design Teams through Advanced Energy Modeling. We utilize our proprietary Energy Modeling software and process to create Energy Models that work! Our experience with Energy Modeling and high-performance building design allows us to interact with design professionals and offer value-added recommendations that will improve the energy performance of your building.   Typical Energy Modeling Questions from Design Teams: Question 1: When should I perform an Energy Model? Answer: Our proprietary approach allows you to engage Energy Modeling and Building Science analysis from day one. While all projects differ, the earlier you engage energy conversations in the design process the better. We have provided value to design teams as early as the programming phase. Iterative peak load analysis during programming and space layout can often times reap great benefits down the line! In short, the earlier and more often you perform Energy Modeling, the better! Question 2: Can Green Ideas Energy Modeling software share information with my Revit model? Answer: Yes! Our approach to Energy Modeling integrates with existing Building Information Modeling (BIM) workflows to enable expedited analysis and decision making. We can work with anything from a bar napkin sketch to a complex federated model (refer to Image 2 to see how an imported analysis model looks)! Question 3: How long does it take to get answers? What type of reporting can we expect? Answer: Our process for modeling and analysis has been created specifically to match the stringent nature and requirements of your design timeline. We aim to sync our deliverables with your project requirements in order to provide the most value. Our standard reporting method has been designed to help “tell the story” of design progression. We provide graphical results along with robust data reports so anyone on the team can understand the results (Image 3 is a sample of a schematic level summary report). Our goal is to seamlessly integrate with your project delivery approach to enhance your design services.  Need a quote!? Please complete our Energy Model Quote Request Form and we will respond within 24 hours. Contact us to learn more! We always want to work with innovative and progressive design teams! Let’s transform the built environment together!

Green Ideas Daylight & Passive Ventilation Modeling Services

March 7, 2016
What is Daylight Modeling? Daylight Modeling is the science of managing natural light within buildings to minimize the use of artificial lighting while increasing energy efficiency, reducing carbon emissions and positively affecting the performance, mood and well-being of building occupants. Predicting, designing and planning for the impact of daylighting in a space is often misunderstood. Daylight modeling removes the design mystery and reveals an accurate depiction of daylight in any building, at any given time. Our Approach Differentiates Design Teams! Green Ideas utilizes advanced Daylight Modeling techniques, utilizing multiple calculation methodologies, to assist design teams with accurate information and recommendations for making informed daylighting decisions throughout the design process (Image 2 shows how our use of adaptive radiosity calculation methods provides a much better depiction of real daylighting conditions; traditional single ray-trace/split flux methodologies alone can lead to oversized glazing schemes which effect glare and internal solar gains).  Our methodology includes consideration of building orientation, glazing placement and types, and interior surfaces, as well as space considerations in order to provide design teams with usable comparative analyses, providing a true building science design approach to daylighting.  Through our proprietary software and analysis process, Green Ideas positively enhances indoor environmental quality while reducing operating costs for building owners. Empowering Design Teams through 3D Visualization of Data! At Green Ideas, we empower design teams by leveraging building science and 3D Visualization of data! We’ve all heard the questions… but how many times have we explored the possible answers?   Typical Daylight Modeling Questions from Design Teams: Question: How can we better control natural daylighting? Is glare going to be an issue in our interior spaces? Answer: Our proprietary software and process will provide design teams with both numerical and graphical data to enhance the design from a daylighting perspective.  We will analyze your design for maximum daylighting benefits and reduced glare. (Image 3 is a sample study depicting lux levels across a floor plate to define where glare control measures are needed).     Question: What happens when we introduce clerestory windows in an atrium space? Can we successfully filter light to adjacent spaces? Is there an adequate amount of daylight introduced in order to reduce interior artificial lighting loads during operating hours? Answer: We can assist design teams throughout any phase of the design process. Our analysis has proven useful during the programming phase to identify floor plate depth constraints, volume height constraints and window-to-wall ratio breakpoints. Utilizing atrium spaces for daylighting is a great design approach but one that must be studied in order to take full advantage of the opportunities they may present (Image 4 depicts a daylighting study of north facing classrooms utilizing clerestory windows on the northern elevation and translucent transoms, below a soffit, facing a daylight atrium space on the south elevation of the classrooms. As this is a learning environment, glare is a major issue for both the teaching and learning processes). We were able to assist in the identification of glare against projector screens and whiteboards in order to enhance the space layout based

Green Ideas Article Series Featured in AZBEX Publication

August 9, 2016
An ongoing article series has been featured in the Arizona Builder’s Exchange Publication! Join authors Charlie Popeck & John Cribbs as they take you on a journey through the world of Building Information Modeling. Three-dimensional (3D) Modeling has been used by many industries in recent years, but now, 3D Modeling for the architecture, engineering, and construction industry has really taken hold.  3D Modeling (also known as “Building Information Modeling” or “BIM”) is now required by many owners, both public and private, because they recognize the benefits that BIM offers, but many industry professionals do not understand the application of different types of 3D Modeling that make up the BIM universe. Learning Objectives: Review BIM and the different types of models and workflows used in the AEC industry Highlight Energy Modeling basics and why/when Energy Modeling should be performed Discover the current status of Energy Modeling software packages typically utilized in the marketplace Realize how the latest modeling software can address interoperability, and integrate daylighting, computational fluid dynamics, and plant/controls modeling into a single platform with a dynamic simulation engine Learn the most effective Energy and Daylight Modeling process and understand the importance of content generation Identify opportunities for enhancing AEC business deliverables Understand how to apply 3D Modeling to the new LEED v4 system Join Green Ideas in this article series as they illustrate different uses for BIM within the AEC industry, answering many of the questions that your readers have about BIM and how to implement a BIM workflow into their business operations in order to differentiate their firm for future success.

Bridging the Gap Between Design & Construction

July 25, 2016
Green Ideas Principals Charlie Popeck & John Cribbs to Present at the Alliance for Construction Excellence (ACE) Monthly Task Force Meeting Green Ideas will headline the ACE Monthly Task Force Meeting on Thursday, August 4, 2016. The meeting will be held at the Phoenix Airport Marriot (1101 N. 44th Street, Phoenix, AZ 85008) from 7:00am-9:30am. Presentation Title: “Bridging the Gap between Design and Construction” The design and construction industry is at a tipping point. Technology is readily available, and building design, construction, and operation data is abundant. The question now becomes, “How do we integrate technology into our processes to enhance project delivery?” By utilizing a multi-year case study as a reference point, this presentation will address the importance of re-thinking current processes to incorporate the use of accurate geometry and correlated data at multiple points throughout the design and construction lifecycle. The presenters will challenge the notion that information is proprietary to a single company and discuss the drawbacks of simply interjecting technological solutions into an existing workflow. The presentation will utilize a current case study to discuss the issues surrounding Building Information Modeling (BIM), and its future application to the design and construction industry. Learning Objectives: • Understand the transition from 2D to 3D workflows (BIM) • Learn the importance of BIM to various project stakeholders • Identify different types of information needs and requirements • Realize how technology adoption and modeling execution is changing the industry • Review the current state of modeling time utilization rates (measured within a case-study environment) • Identify opportunities for enhancing your AEC business deliverables Registration: Please visit the Alliance for Construction Excellence website to register. Feel free to contact us directly with any questions. We look forward to seeing you at the event! This entry was posted in Press  

John Cribbs of Green Ideas, Presents at Fall 2015 BIMForum in Orlando, Florida

March 2, 2016
John Cribbs, Principal of Green Ideas and PhD. Student at Arizona State University, attended the Fall 2015 BIMForum in Orlando, Florida. He presented research regarding Building Information Modeling (BIM) and prefabrication workflows within semi-conductor manufacturing facility conversions. Conference Details: This event is multi-disciplinary and engages individuals of the architecture, engineering, construction (and design assist trade contractors), owner and operator (AECOO) industry, as well as academics specializing in Building Information Modeling research. The purpose of this conference is to review and discuss how virtual design and construction (VDC) techniques and workflows are impacting overall project delivery results. Dates: October 20-21, 2015 Location: Disney Yacht & Beach Club – Orlando, Florida Agenda: http://meetings.bimforum.org/annual/conference-seminar-agenda/


“We found out that the best Green Building Consultant… the one that people recommended most was Green Ideas.”

Rich Bowen
Rich Bowen, Northern Arizona University

“The thing that we really like about Green Ideas are the people.”

Mike Gausden
Mike Gausden, Hunt Construction Group

“Green Ideas can help you in a whole variety of ways that you are probably not even thinking about.”

Adam Goodman
Adam Goodman, Goodmans Interior Structures

“We are a leader in the home storage organization industry as it relates to green building thanks to Green Ideas.”

Bob Lesueur
Bob Lesueur, Classy Closets

“Our experiences with Green Ideas have been fantastic! We have worked with them on several projects over the last decade, and one of the things that really sticks out is their spirit of collaboration.”

Bryan Dunn
Bryan Dunn, Adolfson & Peterson Construction

Learning is Key

Green Ideas conducts educational seminars throughout the year. Click here to view seminar dates and locations.

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