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Green Ideas is a consulting firm that provides a unique perspective on sustainable building design, construction and operations that is unparalleled in the industry.

High-Performance Building Consulting

By analyzing your project requirements and through the use of cutting-edge technologies, we assist in the creation of a high-performance building. We identify and implement the most cost-effective and environmentally responsible building-science strategies.

Energy Analysis

Our energy efficiency mantra is simple…what is measured can be managed and improved. By benchmarking your energy consumption, we can help improve your bottom line.

Corporate Services

We are a client-centric organization committed to enhancing your image, position, and visibility in the transforming marketplace.

0LEED-Certified Buildings
0Billion MWh Saved
0Million Gallons of Water Saved
0Thousand Megatons of Carbon Offset Equivalence
*CO2 Emissions Calculations Source: United States Environmental Protection Agency, Greenhouse Gas Equivalencies Calculator, Updated November 2009,


Green Ideas’ building science approach to improving the lifecycle performance of our client’s projects reverses the negative trends commonly associated with the design, construction and operation of buildings.

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Green Ideas has been a leader in the green building community since our principals founded the Arizona Chapter of the USGBC in 2002. Our commitment to educating the real estate community about the advantages of sustainable construction and operations practices has been recognized globally. Stay up to date with our current events:

Green Ideas Principal John Cribbs Completes Ph.D. at Arizona State University

May 19, 2016
Green Ideas Principal John Cribbs Completes Ph.D. at Arizona State University Phoenix, AZ – (May 19, 2016) – Green Ideas Environmental Building Consultants of Phoenix is proud to announce that Principal John Cribbs was awarded his Ph.D. Degree in Construction Management from Arizona State University at the graduation ceremony on May 9th and Ira A. Fulton Schools of Engineering Convocation on May 11th. John’s Ph.D. degree is the perfect complement to his ASU Master’s degree in Architecture.  In an interview with John after the graduation ceremony at the ASU Tempe campus, he noted that his goal for completing the Ph.D. was to more fully integrate the data created by various design disciplines with the data utilized in the field during the construction process and ultimately the operations of a facility. “After completing my Master’s degree in Architecture, I found a large disconnect between the design world and the construction world.  I am concentrating my efforts on improving the workflow between the two realms through the utilization of Building Information Modeling (BIM). A current area of focus is Energy and Daylight Modeling in order to more fully define the relationship between construction cost and design performance…  My position as a Principal at Green Ideas has provided a platform by which I can reach my goal of accelerating transformation of the built environment through the utilization of building science data to inform responsible, sustainable building practices”, John stated. Upon John’s graduation, Green Ideas President Charlie Popeck stated, “I am so proud of John for completing his Ph.D.  He is one of the brightest stars in the design and construction world today, and I’m so glad that he is a Principal at Green Ideas.  John has taken our Energy and Daylight Modeling services to the next level, and has helped to position Green Ideas as one of the premiere firms in the industry for 3D Modeling and LEED Certification services. This entry was posted in Press  

Green Ideas Energy Modeling Services

March 7, 2016
What is Energy Modeling? Energy Modeling is a necessary tool that progressive design teams utilize to implement a building science approach to the design, construction and operation of high-performance buildings.  However, Energy Modeling is often used incorrectly or at the wrong time, hindering the overall value of the tool. Our Approach Differentiates Design Teams! At Green Ideas, we utilize an Energy Model to better equip design teams with data for more informed decision making throughout the design process.  We engage an iterative methodology to Energy Modeling for comparative analysis, which provides a true building science design approach for project teams. Our process engages advanced visualization workflows so we can keep pace with stringent design timelines and budgets. Ultimately, Green Ideas will positively enhance the lifecycle operating costs for building owners (refer to image 1 for sample energy cost data). Bringing Value to Design Teams through Advanced Energy Modeling. We utilize our proprietary Energy Modeling software and process to create Energy Models that work! Our experience with Energy Modeling and high-performance building design allows us to interact with design professionals and offer value-added recommendations that will improve the energy performance of your building.   Typical Energy Modeling Questions from Design Teams. Question 1: When should I perform an Energy Model? Answer: Our proprietary approach allows you to engage Energy Modeling and Building Science analysis from day one. While all projects differ, the earlier you engage energy conversations in the design process the better. We have provided value to design teams as early as the programming phase. Iterative peak load analysis during programming and space layout can often times reap great benefits down the line! In short, the earlier and more often you perform energy modeling, the better! Question 2: Can Green Ideas Energy Modeling software share information with my Revit model? Answer: Yes! Our approach to energy modeling integrates with existing Building Information Modeling (BIM) workflows to enable expedited analysis and decision making. We can work with anything from a bar napkin sketch to a complex federated model (refer to Image 2 to see how an imported analysis model looks)! Question 3: How long does it take to get answers? What type of reporting can we expect? Answer: Our process for modeling and analysis has been created specifically to match the stringent nature and requirements of your design timeline. We aim to sync our deliverables with your project requirements in order to provide the most value. Our standard reporting method has been designed to help “tell the story” of design progression. We provide graphical results along with robust data reports so anyone on the team can understand the results (image 3 is a sample of a schematic level summary report). Our goal is to seamlessly integrate with your project delivery approach to enhance your design services. Contact us to learn more! We are always looking to work with innovative and progressive design teams! Let’s transform the built environment!

Green Ideas Daylight & Passive Ventilation Modeling Services

March 7, 2016
What is Daylight Modeling? Daylight Modeling is the science of managing natural light within buildings to minimize the use of artificial lighting while increasing energy efficiency, reducing carbon emissions and positively affecting the performance, mood and well-being of building occupants. Predicting, designing and planning for the impact of daylighting in a space is often misunderstood. Daylight modeling removes the design mystery and reveals an accurate depiction of daylight in any building, at any given time. Our Approach Differentiates Design Teams! Green Ideas utilizes advanced Daylight Modeling techniques, utilizing multiple calculation methodologies, to assist design teams with accurate information and recommendations for making informed daylighting decisions throughout the design process (image 2 shows how our use of adaptive radiosity calculation methods provides a much better depiction of real daylighting conditions; traditional single ray-trace/split flux methodologies alone can lead to oversized glazing schemes which effect glare and internal solar gains).  Our methodology includes consideration of building orientation, glazing placement and types, and interior surfaces, as well as space considerations in order to provide design teams with usable comparative analyses, providing a true building science design approach to daylighting.  Through our proprietary software and analysis process, Green Ideas positively enhances indoor environmental quality while reducing operating costs for building owners. Empowering Design Teams through 3D Visualization of Data! At Green Ideas, We empower design teams by leveraging building science and 3D Visualization of data! We’ve all heard the questions… but how many times have we explored the possible answers? Typical Daylight Modeling Questions from Design Teams: Question: How can we better control natural daylighting? Is glare going to be an issue in our interior spaces? Answer: Our proprietary software and process will provide design teams with both numerical and graphical data to enhance the design from a daylighting perspective.  We will analyze your design for maximum daylighting benefits and reduced glare. (image 3 is a sample study depicting lux levels across a floor plate to define where glare control measures are needed).     Question: What happens when we introduce clerestory windows in an atrium space? Can we successfully filter light to adjacent spaces? Is there an adequate amount of daylight introduced in order to reduce interior artificial lighting loads during operating hours? Answer: We can assist design teams throughout any phase of the design process. Our analysis has proven useful during the programming phase to identify floor plate depth constraints, volume height constraints and window-to-wall ratio breakpoints. Utilizing atrium spaces for daylighting is a great design approach but one that must be studied in order to take full advantage of the opportunities they may present. Image 4 depicts a daylighting study of north facing classrooms utilizing clerestory windows on the northern elevation and translucent transoms, below a soffit, facing a daylight atrium space on the south elevation of the classrooms. As this is a learning environment, glare is a major issue for both the teaching and learning processes. We were able to assist in the identification of glare against projector screens and whiteboards in order to enhance the space layout based on optimal

John Cribbs of Green Ideas, Presents at Fall 2015 BIMForum in Orlando, Florida

March 2, 2016
John Cribbs, Principal of Green Ideas and PhD. Student at Arizona State University, attended the Fall 2015 BIMForum in Orlando, Florida. He presented research regarding Building Information Modeling (BIM) and prefabrication workflows within semi-conductor manufacturing facility conversions. Conference Details: This event is multi-disciplinary and engages individuals of the architecture, engineering, construction (and design assist trade contractors), owner and operator (AECOO) industry, as well as academics specializing in Building Information Modeling research. The purpose of this conference is to review and discuss how virtual design and construction (VDC) techniques and workflows are impacting overall project delivery results. Dates: October 20-21, 2015 Location: Disney Yacht & Beach Club – Orlando, Florida Agenda:

Green Ideas’ Principal Charlie Popeck’s appearance on KAET’s Arizona Horizon w/ host Ted Simons

March 1, 2016
Green Ideas Sustainability Consultant’s President Charlie Popeck appeared on KAET’s Arizona Horizon on Monday, October 19th 2015. Phoenix, AZ – (October 14, 2015) – For more than 30 years, viewers have relied on Arizona Horizon for in-depth coverage of issues of concern to Arizonans. Host Ted Simons discusses the current state of Green Building in Arizona with Charlie, in addition to reviewing some of Arizona’s top LEED certified buildings. Arizona Horizon Speaker Charlie Popeck, LEED BD+C, O+M, Green Ideas Sustainability Consultants Charlie is President of Green Ideas and one of the first LEED Accredited Professionals in the United States. He has been a leader in the green building industry since founding the Arizona Chapter of the USGBC in 2002. In addition, Charlie is a member of the USGBC’s national faculty, and regularly delivers educational seminars throughout the country on behalf of the organization. He has a keen understanding of high-performance sustainable design, as well as hands-on field experience with green building products, application and installation techniques. As a certified Construction Documents Technologist with the Construction Specifications Institute, he also brings a unique product and construction administration perspective to the green building industry. Host Ted Simons Emmy-winning host Ted Simons has worked in television and radio in the Phoenix area for more than 30 years. The long-time Valley journalist took over as the public affairs producer/reporter for Arizona Horizon at Eight in 2007. Prior to joining Eight, Simons hosted the afternoon drive news/talk show on KTAR radio, worked as news director/morning show host for KZON-FM and news/sports anchor/reporter at KPHO-TV. Simons was also sports director/anchor at KOFY-TV in San Francisco, Calif. AZBPS Focus on Sustainability Series This entry was posted in Events  


“We found out that the best Green Building Consultant… the one that people recommended most was Green Ideas.”

Rich Bowen
Rich Bowen, Northern Arizona University

“The thing that we really like about Green Ideas are the people.”

Mike Gausden
Mike Gausden, Hunt Construction Group

“Green Ideas can help you in a whole variety of ways that you are probably not even thinking about.”

Adam Goodman
Adam Goodman, Goodmans Interior Structures

“We are a leader in the home storage organization industry as it relates to green building thanks to Green Ideas.”

Bob Lesueur
Bob Lesueur, Classy Closets

“Our experiences with Green Ideas have been fantastic! We have worked with them on several projects over the last decade, and one of the things that really sticks out is their spirit of collaboration.”

Bryan Dunn
Bryan Dunn, Adolfson & Peterson Construction

Learning is Key

Green Ideas conducts educational seminars throughout the year. Click here to view seminar dates and locations.

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